PROFILE

A creative, results-oriented marketing strategist with over fifteen years of experience using empathy to grow businesses by looking beyond metrics to the needs of stakeholders and customers, with emphasis on measurable and repeatable success.

Key Results Include:

  • Average web traffic growth of 22% year over year

  • Average annual email list growth of 10%, or over 1,000 email subscribers

  • YouTube channel growth from 300 total organic views to 325,000 in three years

  • Produced YouTube pre-roll campaign that increased lead generation by 400% within first two months

  • Co-created advertising plan that doubled coding school start-up revenue within first ten months

EXPERIENCE

Director of Marketing, Fleet-Plummer

Greensboro, NC ∙ March 2016–Present

  • Leads all digital, broadcast, and print marketing efforts for multi-million dollar retail business, using Google Search, Google Display, YouTube, Facebook, and Instagram ads, including remarketing, from top-of-funnel awareness through customer conversion

  • Coordinates large amounts of diverse marketing content from numerous vendors to create a unified audience- and channel-appropriate messaging strategy

  • Modifies and implements lead generation and nurturing strategies for retail environment

  • Creates all web, print, and video creative assets, as well as producing and distributing all photo, video, blog, email marketing, and social media content to tens of thousands of current customers and millions of potential customers

  • Connects and maintains all automated online marketing tools, including CRM, email marketing, and point-of-sale reporting

  • Manages complex marketing budgets and compiles regular reporting of marketing KPIs and related ROI to stakeholders

Creative Director/Marketing Manager,

Coder Foundry/Advanced Fraud Solutions

Kernersville, NC ∙ April 2015–March 2016

  • Developed and implemented web, print, and video marketing strategies for B2C computer programming school and B2B fraud prevention software company, including developing new web presences and producing instructional and promotional videos

  • Managed PPC, retargeting, and email marketing campaigns through Facebook, YouTube, Twitter, and Google Adwords, including search and display ads, created to drive prospective students from initial awareness through student enrollment

  • Created weekly written reports for advertising and marketing campaigns across all channels

  • Represented school at industry and recruitment events and networked on school’s behalf with members of local web developer community

OTHER RELEVANT EXPERIENCE

Director of Communications & Creative Media, Christ United Methodist Church

Greensboro, NC ∙ June 2012–April 2015

Creative Marketing and Design Associate, Stratagon Marketing

Greensboro, NC ∙ June 2011–March 2013

Web Video Marketing & Design Associate, Gefen Video Productions

High Point, NC ∙ September 2008–May 2011

Marketing Communications Manager, Notion Music, Inc.

Greensboro, NC ∙ November 2004–September 2008

Principal, Jason Windsor Creative (Independent Marketing Consultant)

Greensboro, NC ∙ September 2004–Present

EDUCATION

University of North Carolina at Greensboro’s Bryan School of Business & Economics

Graduated 2011, Bachelor of Science in Business Studies with a concentration in Multimedia Marketing, with minors in Broadcast/Cinema Studies and Economics

PROFICIENCIES

Google, Facebook, and Instagram Ads platforms; HubSpot and InfusionSoft CRM platforms; Adobe Creative Cloud software, including Premiere, After Effects, InDesign, and Photoshop; Apple Logic Pro X and Final Cut Pro X; Microsoft Office; HTML and CSS; proficient in French

INTERESTS

Filmmaking, video production, and screenwriting; photography; podcasting; music composition, performance, and production; non-fiction writing