EXPERIENCE

Director of Marketing, Fleet-Plummer

Greensboro, NC∙ March 2016–Present

  • Leads all digital, broadcast, and print marketing efforts for multi-million dollar retail business, using Google Search, Google Display, YouTube, Facebook, and Instagram ads, including remarketing, from top-of-funnel awareness through customer conversion

  • Coordinates large amounts of diverse marketing content from numerous vendors to create a unified audience- and channel-appropriate messaging strategy

  • Modifies and implements lead generation and nurturing strategies for retail environment

  • Creates all web, print, and video creative assets, as well as producing and distributing all photo, video, blog, email marketing, and social media content to tens of thousands of current customers and millions of potential customers

  • Connects and maintains all automated online marketing tools, including CRM, email marketing, and point-of-sale reporting

  • Manages complex marketing budgets and compiles regular reporting of marketing KPIs and related ROI to stakeholders 

Creative Director, Coder Foundry

Marketing Manager, Advanced Fraud Solutions

Kernersville, NC ∙ April 2015–January 2016

  • Developed and implemented web, print, and video marketing strategies for B2C computer programming school and B2B fraud prevention software company, including developing new web presences and producing instructional and promotional videos

  • Managed PPC, retargeting, and email marketing campaigns through Facebook, YouTube, Twitter, and Google Adwords, including search and display ads, created to drive prospective students from initial awareness through student enrollment

  • Created weekly written reports for advertising and marketing campaigns across all channels

  • Represented school at industry and recruitment events and networked on school’s behalf with members of local web developer community

 

Director of Communications & Creative Media, Christ UMC

Greensboro, NC ∙ June 2012–April 2015

  • Set communication strategy and led creation and implementation of online and print assets, both internally to targeted audiences and externally to potential visitors.

  • Responsible for all aspects of online and offline multimedia, including audio, video, web, live production, and print media. 

 

Creative Marketing Associate, Stratagon Marketing

Greensboro, NC ∙ June 2011–March 2013

  • Created numerous print, trade show, and web advertising assets for national and international clients, overseeing creative marketing collateral from strategy to production.

  • Advised the company and our clients on web marketing strategies and implementation, including social media, online multimedia, trade show strategies, and email campaigns. 

 

Web Video Marketing & Design Associate, Gefen Video Productions

High Point, NC ∙ September 2008–May 2011

  • Created and managed web and social media initiatives for company and external clients.

  • Assisted with commercial video projects on location and in studio, contributing to strategy, production, editing, syndication, and web promotion for clients and company’s own news-gathering broadcast and web series

 

Web Marketing Communications Manager, Notion Music, Inc.

Greensboro, NC ∙ November 2004–September 2008

  • Wrote positioning and messaging statements for software products, creating and implementing national marketing strategies to increase brand and product awareness from inception through product launch.

  • Created and distributed worldwide customer communication through email newsletters, videos, blogs, social media, and online forums.

  • Contributed to strategy, design, and copywriting of national print ads for periodicals like TIME, Newsweek, and AARP Magazine. 

EDUCATION

University of North Carolina at Greensboro's Bryan School of Business & Economics

Graduated 2011, Bachelor of Science in Business Studies with a concentration in Multimedia Marketing, minoring in Broadcast/Cinema Studies and Economics 

SKILLS

Google, Facebook, and Instagram Ads platforms; HubSpot and InfusionSoft CRM platforms; Adobe Creative Cloud software, including Premiere, After Effects, InDesign, and Photoshop; Apple Logic Pro X and Final Cut Pro X; Microsoft Office; HTML and CSS; proficient in French

INTERESTS

Filmmaking, video production, and screenwriting; photography; podcasting; music composition, performance, and production; non-fiction writing