Director of Marketing, Fleet-Plummer
Greensboro, NC ∙ March 2016–Present
Manages day-to-day marketing and advertising operations for local lifestyle product retailer, including website design and usability optimization, SEO, television and print advertising, PPC, marketing automation, social media and content marketing.
Owner/Operator, Jason Windsor Creative
Greensboro, NC ∙ September 1998–Present
Freelance creative marketing consultant, assisting in print and web strategy, branding and identity, and commercial video strategy and production for local and national businesses, non-profits, and creative entrepreneurs.
Creative Director, Coder Foundry
Marketing Manager, Advanced Fraud Solutions
Kernersville, NC ∙ April 2015–January 2016
Developed and implemented web, print, and video marketing strategies for B2C computer programming school and B2B fraud prevention software company, including designing new web presences, and filming and editing promotional videos. Utilized SEO best practices to increase traffic, and managed PPC, retargeting, and email marketing campaigns through Facebook, YouTube, Twitter, and Google Adwords, including display ads and search ads with managed placements, with reporting for all to Google Analytics. Wrote and managed messaging for external PR firm, and managed projects from inception through delivery.
Director of Communications & Creative Media, Christ UMC
Greensboro, NC ∙ June 2012–April 2015
Sets communication strategy and leads creation and implementation of online and print assets, both internally to targeted audiences and externally to potential visitors. Responsible for all aspects of online and offline multimedia, including audio, video, web, live production, and print media.
Creative Marketing Associate, Stratagon Marketing
Greensboro, NC ∙ June 2011–March 2013
Created numerous print, trade show, and web advertising assets for national and international clients, overseeing creative marketing collateral from strategy to production. Advised the company and our clients on web marketing strategies and implementation, including social media, online multimedia, trade show strategies, and email campaigns.
Web Video Marketing & Design Associate, Gefen Video Productions
High Point, NC ∙ September 2008–May 2011
Created and managed web and social media initiatives for company and external clients. Assisted with commercial video projects on location and in studio, contributing to strategy, production, editing, syndication, and web promotion for clients and company’s own news-gathering broadcast and web series.
Web Marketing Communications Manager, Notion Music, Inc.
Greensboro, NC ∙ November 2004–September 2008
Wrote positioning and messaging statements for software products, creating and implementing national marketing strategies to increase brand and product awareness from inception through product launch. Created and distributed worldwide customer communication through email newsletters, videos, blogs, social media, and online forums. Contributed to strategy, design, and copywriting of national print ads for periodicals like TIME, Newsweek, and AARP Magazine.
University of North Carolina at Greensboro's Bryan School of Business & Economics
Graduated 2011, Bachelor of Science in Business Studies with a concentration in Multimedia Marketing, minoring in Broadcast/Cinema Studies and Economics
Adobe Creative Suite, including Premiere Pro CC, After Effects CC, and Photoshop CC; Apple Logic Pro X and Final Cut Pro X; Avid Media Composer and ProTools; Microsoft Office; HTML/CSS; proficient in French
Filmmaking, video production, and screenwriting; photography; podcasting; music composition, performance, and production; non-fiction writing